Available at 4,300 Starbucks stores in the Pacific Northwest, Northern California and select grocery stores nationwide (available in these stores), the Evolution Fresh™ Smoothies continue the innovation and momentum to deliver accessible nutrition since making cold-pressed juice available to the masses in Starbucks stores. Now that the concept has tanked, it's easier to shut down without the Starbucks baggage. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. Select a … Ironically, Evolution Fresh carried no Starbucks branding or logos whatsoever. Our cold-pressed process captures the full flavor of fresh fruits and vegetables. Protein Power Berry will also be available at Starbucks® retail stores in the U.S. starting March 22. I think most food writers do a pretty good job describing flavors, but they don't pay enough attention to the bigger economic picture. A look at the five hottest quick-serve segments in five years. Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor. The four new Evolution Fresh juices will be available nationally this spring at select Whole Foods as well as natural and premium grocery stores. To find the nearest store that carries Evolution Fresh visit http://www.evolutionfresh.com/en-us/where-to-buy. Weight Watchers Freestyle Points: 7. I haven’t tried one yet, but I am definitely curious about it. The 5 in 5. Cold-pressed, HPP juice trailblazer, Evolution Fresh, has leveraged the scale of their 264,000 square foot state-of-the-art juicery to distribute cold-pressed HPP juice in natural channel, grocery, mass and club locations nationwide as well as U.S. and Canada Starbucks® stores nationwide.Led by founder Jimmy Rosenberg, the juicery’s in-house innovation team developed these … The latest casualty is Evolution Fresh, a five-year-old juice-bar concept that may have been ahead of its time. They hope to satisfy the demand for healthy snacks and refreshment. Oranges have such a bright, hardy appearance, but their trees are rather delicate. Ronald Holden photo. Starbucks Evolution Fresh Watermelon Juice Weight Watchers Points. If Evolution Fresh provides an alternative to caffeine, then Starbucks will succeed with this transformative concept. All rights reserved. Use our juice locator to find Evolution Fresh cold-pressed juices and smoothies at your local grocery and Starbucks stores. Evolution Fresh® Watermelon. ... Evolution Fresh® Organic Super Fruit Greens. All those anti-oxidants! With Evolution Fresh, you squeeze more out of the moment. Opinions expressed by Forbes Contributors are their own. To help you squeeze more out of every moment, Evolution Fresh is introducing a new cold-pressed green juice, Organic Cucumber Glow™. Starbucks has officially closed its last two remaining Evolution Fresh juice stores.. As reported by Seattle Met, Starbucks will be closing the last two stores – both of which are located in Seattle – later this spring.The move will totally remove Starbucks from the fresh juice store market – although the company plans to continue selling the juices at Starbucks locations nationwide. After chilling, blending and bottling the juice, we use a technology called High Pressure Processing (HPP) to ensure safety and help retain flavors and nutrients. Starbucks is offering new Evolution Fresh Smoothies in a number of their stores in San Diego and Baltimore. Food is a business, and a big, global business at that. I gulped it down; it was surprisingly delicious. Why cider? Though Evolution Fresh was a wholesaler at the time, Starbucks went all-in on the concept, announcing it would launch a new national “health and … Do the Starbucks Suits know something we don't? Evolution Fresh™ Smoothies are available now at more than 4,300 Starbucks locations including Washington, Oregon, Alaska, Northern California and select Idaho Starbucks stores, as well as select Starbucks stores located inside grocery locations like Target, Albertsons / Safeway and Kroger across the nation. Starbucks acquired Evolution Fresh at a time when the health and wellness space was a $50 billion industry. Weight Watchers SmartPoints: 7. Evolution Fresh | Cold-Pressed Juice & Smoothies COLD-PRESSED JUICES AVAILABLE AT SELECT STARBUCKS ® STORES With Evolution Fresh, you squeeze more out of the moment. Vitamin C–packed and made with 100% juice, no added sweeteners or any artificial flavors. In the space of a generation, coffee shops have become what bars, taverns, diners and private clubs once provided: a third place, between home and work, neutral territory where people can gather. Evolution Fresh offers Orange Juice, Sweet Greens and Lemon, Defense Up™ Smoothie, Super Greens Smoothie, Pineapple Coconut Water and Organic Carrot Apple juice in Starbucks stores. It's alive with freshness! We believe there is an Evolution Fresh™ juice for everyone so we are offering samples of two of our favorites to try when you stop in to your local Starbucks: Evolution Fresh offers Orange Juice, Sweet Greens and Lemon, Defense Up™ Smoothie, Super Greens Smoothie, Pineapple Coconut Water and Organic Carrot Apple juice in Starbucks stores. As part of this process the temperature of the cold juice rises minimally, but not above room temperature, and quickly falls. Violet Drink. Select a store to view availability (For example, Why suddenly all this kale? "Wheat grass? Violet Drink. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. Evolution Fresh® Organic Defense Up® A refreshing smoothie packed with bright flavor thanks to organic oranges, pineapples, mangoes, apples and acerola cherries. Even prior to sweetpress opening, I was curious about buying pressed juice, especially when I read an article last year in the Wall Street Journal about Starbucks’ acquisition of Evolution Fresh, a West Coast based juice bar / company which was the first U.S. juicery to use HPP. Starbucks purchased cold-pressed juice maker Evolution Fresh for $30 million in 2011. Look for lemons with a firm, taut rind (vs. a wrinkly one with the feeling of the fruit still shifting inside). The coffee giant said at the time of the purchase that it wanted to … Evolution Fresh peels, presses, and squeezes fruits and vegetables. Weight Watchers points for the full Starbucks menu "It's a trend," Arthur Rudinstein told me. Weight Watchers PointsPlus: 3. Evolution Fresh, owned by Starbucks, plans to quadruple its production of cold-pressed juice at a newly opened factory. The 5 in 5. Evolution Fresh® Orange Once you try this orange juice—cold-pressed with oranges picked and squeezed at their peak of sweetness—you'll never go back to any other. Discover our full range of invigorating juice and smoothie options including more than 20 cold-pressed juice or smoothie flavors to choose from. Starbucks Refreshers™ Blueberry Acai. Kevin Johnson isn't even CEO of Starbucks yet (officially) but the outfit he's inheriting from Howard Schultz is shedding brands and stores that aren't part of its coffee-centric mission. If not, well, no harm done. In addition to the juices, Evolution Fresh offered salad bowls (kale, lentil, buckwheat noodles) and sandwiches. Unlike other fruits, lemons do all their ripening on the tree. Cynicism aside, Starbucks has been a key element in a cultural shift in American cities. Is coffee itself no longer the catnip it once was? Evolution Fresh store in Washington State. Right now Evolution Fresh™ is offered in many Starbucks stores but not all of them. Starbucks' Evolution Fresh Unveils 5 New Juice Blends. http://www.evolutionfresh.com/en-us/where-to-buy. Starbucks Refreshers™ Blueberry Acai. No ripening happens on the shelf. An excellent source of vitamin C, made with 100% juice and no added sweeteners or artificial flavors. Evolution produces five types of juice (orange, grapefruit, lemonade, apple and tangerine) with a high-pressure process called pascalization that gives it a 40-day shelf life. I swear by it. To make sure the best fruits get the nutrients they need to reach full ripeness, the trees will drop younger, smaller oranges when resources are scarce. Evolution Fresh, a subsidiary of Starbucks Corporation, is an American -based company producing fruit juices, fruit smoothies, gourmet soups, salads and signature bowls. It's 100% juice with no added sweeteners or artificial flavors. It's worth a cool $50 billion a year. For a full list of Evolution Fresh™ juices and to learn more visit www.EvolutionFresh.com. Evolution Fresh® Watermelon. I've been writing reviews since I tasted my first Little League hot dog with yellow mustard; since then I've published five books about wine, and two about local food & drink. © 2021 Forbes Media LLC. What's more significant is that Starbucks was moving away from a reliance simply on coffee-based experiences (romantically ducking into an Italian caffè in Milan or Torino) and wading instead into that vast market the Italians call benessere: health and wellness. He returned with a plastic cup of green stuff. The first Evolution Fresh store, which Starbucks has kept under wraps, will be like an upscale health food store. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. I've been writing reviews since I…. This was probably playing it safe. Very Berry Hibiscus Starbucks Refreshers® Beverage. Evolution Fresh® Organic Green Devotion Nutrition meets hydration in this tangy, refreshing, leafy-green blend of organic celery, cucumber, kale and spinach. In High Pressure Processing (HPP) our bottles of juices are immersed in cold water and then subjected to enormous pressure to inactivate pathogens. Fun fact The Orange. Select a store to view availability A fruit smoothie with juicy orange complemented by tropical notes from pineapple and mango, acerola cherry, and a boost of vitamin C. A refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple. Evolution Fresh® Organic Super Fruit Greens. Let me get you a shot!" Right now Evolution Fresh™ is offered in many Starbucks stores but not all of them. Evolution Fresh® Organic Super Fruit Greens. Evolution Fresh is not the first company Starbucks has purchased with aspirations of launching new-concept stores, only to later close or downsize them. The Fruit Solution. The bottled juices, however, will remain on the menu at Starbucks stores. © 2021 Starbucks Coffee Company. Our Evolution Fresh cold-pressed, High-Pressure Processed juices and smoothies are currently sold in Starbucks locations only in the United States and Canada and in some U.S. grocery stores. Here's a satisfying way to get your greens: a fruit and vegetable smoothie packed with goodness including mango puree, spinach, spirulina, chlorella and Vitamin C. Made with 100% juice and no added sweeteners or artificial flavors. Our cold-pressed process captures the full flavor of fresh fruits and vegetables. Following the launch of Organic Celery Glow in 2019, the new Organic Cucumber Glow offers juice fans a refreshing new way to hydrate with a crisp, balanced tasting blend of three simple ingredients: cucumber juice, lemon juice and Himalayan sea salt. He was the Starbucks President for Global Store Development who put this whole concept together in under four months. Who's going to pick all those grapes?) Evolution Fresh® Watermelon A naturally refreshing and hydrating juice with just a touch of lemon and just the right amount of watermelon picked at its absolute peak of sweetness, then cold-pressed for maximum flavor and nutrients. See our Privacy Statement and Customer Service. You may opt-out by. I've lived and worked in the Pacific Northwest as a reporter and editor for the past 40 years, in print, broadcast, and online media. Select a store to view availability Every day we blend juice from our favorite fruits and vegetables to bring you Evolution Fresh™ juices and smoothies. This process allows us to ensure safety and help retain flavors and nutrients. That’s right. … Melody , … Starbucks insisted this wasn't about pandering to a faddish crowd of self-diagnosed gluten-intolerant young moms. When Starbucks removed its name from its logo in 2011, it was, Schultz said, so that future ventures wouldn't necessarily be tied to coffee. By clicking "GET STARTED" I agree to receive news, promotions, information, and offers from Starbucks. 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Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. All Rights Reserved, This is a BETA experience. Disclosure: I hold fewer than 100 shares of Starbucks stock, I've lived and worked in the Pacific Northwest as a reporter and editor for the past 40 years, in print, broadcast, and online media. At Evolution Fresh™ we love juice that's alive with every sip. We use cookies to remember log in details, provide secure log in, improve site functionality, and deliver personalized content. Fun fact Lemons. Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.. *For more information on the Non-GMO Verification Project please visit http://www.nongmoproject.org/. 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